Tell Us Your Objective
Share your offer, licence and regulatory position, target markets, KPI and budget. For these verticals we need the compliance picture before the media plan, because it determines what is possible.
Sensitive Vertical Marketing
Sensitive Vertical Marketing
Experience with regulated and competitive verticals. Support depends on market, platform rules, offer type, and compliance requirements.
What's Included
Verticals we have worked in.
This page describes marketing services provided to businesses. Each vertical below is subject to different laws in different countries and to advertising policies that change without notice. Listing a vertical here is not a statement that it can be advertised in your market — that is assessed case by case, and the client is responsible for confirming that their offer is lawful everywhere they intend to run it.
Casino
Gaming and betting is the most heavily restricted vertical on this list. Legality depends on the operator's licence and on the law of each destination market; in Malaysia most forms of gambling are prohibited, and separate religious law applies to Muslims. Google, Meta and TikTok all restrict gambling advertising to specific countries and require prior certification or approval. We ask for licence and jurisdiction detail before discussing scope, and we decline markets where the offer is not lawful.
Crypto
Digital asset businesses face certification requirements on the major platforms and licensing or registration requirements in many jurisdictions. Rules differ sharply between countries — an exchange or wallet that is fully licensed in one market may be unregistered and therefore unadvertisable in another. Ad copy in this category is also policed for return and performance claims, which are commonly the reason an account is suspended rather than an individual ad rejected.
Forex
Retail derivatives and margin trading are regulated financial products in most jurisdictions and are restricted or prohibited outright in several. Platforms typically require proof of regulatory authorisation in each target country before serving ads, along with mandatory risk warnings. Creative and landing pages in this vertical need review against the specific regulator's wording requirements, not just the platform's policy.
Loan
Consumer credit and lending advertising is regulated by financial authorities in most markets and requires certification on the major ad platforms, usually including evidence of a licence in each country targeted. Short-term and high-cost credit products are prohibited outright by several platforms. Disclosure of rates, fees and terms is normally mandatory, and the landing page is assessed as part of the ad.
Adult
Adult-industry advertisers are excluded from the mainstream ad platforms entirely and work through networks that accept the category. Legality varies by country, age verification obligations are increasingly enforced, and payment processing is restricted. Availability depends on jurisdiction, network policy and the specific offer.
Dating
Dating apps and services are permitted on mainstream platforms in many markets but under a separate policy, often requiring pre-approval and prohibiting certain positioning and imagery. Rules tighten considerably where the offer is adult-oriented. Creative is built to pass review rather than resubmitted repeatedly until an account is flagged.
App Promotion
User acquisition for mobile apps, including apps in regulated categories where the store listing itself is subject to review. Campaigns must satisfy both the ad platform's policy and the app store's — an app that passes review in one country may be unavailable in another, and the campaign has to be structured around that.
Why these verticals are harder to advertise
The first constraint is platform policy. Google, Meta and TikTok each maintain separate rules for gambling, financial services, credit, dating and adult content, and those rules are country-specific rather than global. Some categories require certification before an ad can run at all; some are permitted only in an enumerated list of countries; some are banned outright on a given platform regardless of licence. Policies are also revised frequently, so a campaign that was compliant last quarter can become non-compliant without anything on the advertiser's side changing.
The second is payment processing. Acquiring banks and processors classify these categories as high risk, which means higher fees, rolling reserves, stricter chargeback thresholds and a real possibility of a merchant account being closed at short notice. That matters to marketing because it constrains what you can promise, how you can bill, and how quickly you can scale spend against revenue that may be held back.
The third is account stability. In restricted categories, a policy violation is more likely to result in account-level suspension than a single ad disapproval, and appeals are slow. Advertisers in these verticals sometimes respond by attempting to disguise the offer during review. We do not do that. Cloaking and misrepresenting a landing page violate platform terms, and when they are detected the outcome is permanent loss of the account and often the associated business assets. The durable approach is to advertise only where the offer is permitted and to build creative and landing pages that survive scrutiny.
The fourth is jurisdictional variation, which underlies all of the above. Several of these verticals are restricted or prohibited in some markets — including Malaysia, where gambling is prohibited for most purposes and financial products are subject to authorisation. Legality is determined by the law of the market you target and by the terms of your own licence, not by whether a platform happens to approve the ad. Confirming that your offer is lawful in every market you target is your responsibility, and you should take your own legal advice on it. Nothing on this page is legal advice. Where we can see that a request is not lawful or not permitted, we will say so and decline the work.
How We Work
From assessment to managed campaign.
Feasibility & Setup
We check each target market against platform policy and certification requirements, then propose only the channels that will accept the offer. If the answer is that a market is not workable, we say so rather than take the budget.
Launch & Monitor
Campaigns launch with tracking verified and creative pre-checked against the applicable policy. Disapprovals are worked through on their stated reason and resubmitted; review processes are not circumvented.
Scale Within Limits
Budget moves toward the markets and channels that are both performing and stable. Spend is not concentrated in a single account or channel where a policy change could remove it overnight.
What you receive
- A written view of which target markets and channels are workable for your offer, and which are not.
- Campaign structure and conversion tracking set up and verified before budget is committed.
- Creative and landing page review against the applicable platform policy prior to submission.
- Reporting against the KPI you set, with policy and account-health status included.
- Direct access on Telegram rather than a ticket queue.
Campaigns run inside our own advertising accounts rather than yours, with screenshots or screen recordings available on request so performance can be verified. We do not accept work where the offer is unlawful in the target market, and we do not attempt to conceal an offer from platform review.
FAQ
Frequently asked questions
Who is responsible for confirming our offer is legal?
You are. We can tell you what the major ad platforms currently permit and where certification is required, but platform approval is not a finding of legality and we are not lawyers. Whether your product may lawfully be offered and advertised in a given country depends on that country's law and on your own licence conditions, and you should obtain your own legal advice before targeting a market. Nothing on this page is legal advice.
Can these verticals be advertised in Malaysia?
Several cannot. Most forms of gambling are prohibited under Malaysian law, with separate religious law applying to Muslims, and financial products such as credit and retail derivatives require authorisation from the relevant Malaysian regulator. Adult content is also restricted. In practice this means Malaysia is frequently excluded from targeting for offers in these categories, and we will not build campaigns aimed at Malaysian consumers for an offer that is prohibited here.
Will you guarantee our ads get approved?
No, and nobody credible will. Approval is decided by the platform against policies that vary by country and change without notice, and certification in these categories can take weeks with no guaranteed outcome. What we can do is assess feasibility before you spend, prepare creative and landing pages against the stated policy, and handle the appeal or resubmission when a disapproval has a fixable cause.
Do you use cloaking or workarounds to pass review?
No. Showing reviewers a different page from the one users see, misrepresenting the offer, or otherwise evading review breaches platform terms and generally ends in permanent account loss — usually after the campaign has become important to the business. If an offer can only run by deceiving the platform, our position is that it should not run on that platform.
What do you need from us before starting?
The offer and how it is monetised, the licences or registrations you hold and the jurisdictions they cover, the markets you intend to target, your KPI, and any prior account history including suspensions. Where a platform requires certification, that process starts with documentation from you rather than from us. Incomplete information at this stage usually surfaces later as a rejected certification or a suspended account.
Which channels are realistic for a restricted offer?
It depends entirely on the vertical, the market and your certification status. Some categories are workable on mainstream platforms in specific countries once certified; others are limited to networks and inventory that accept the category. We will set out the options for your particular case, including the ones we think are a poor use of budget, rather than list channels that will decline you.
Related
Works well alongside.
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